Studio Blup Pitch- The ULTIMATE festival wristband!

For this pitch I wanted to think of something new and on the spot which lead me to think of want I actually wanted to do after graduating before getting a job(in an ideal world)..interailing and festivals!!

Checking if this existed I saw there wasn't an ultimate kind of package and what existed only really consisted of beer festivals and town festivals therefore...

Creating 'the ULTIMATE festival pass', 'the big blow out!', 'the adventure of a lifetime!!'
targeted at 18-40 year olds, music lovers, adventure and thrill seekers, the indecisive and the fun...
Can't decide between travelling or festivals? why decide!

It is very common to see festival goers with a rack of different wristbands on their arm even years after going just to show they had been...if there was one ultimate wristband which meant you had done it all, how much cooler would that be. an indestructable, crazily eyecatching and with a fun design, waterproof and awesome. Can pick based on the timings, the festivals you can go to in the cities you want to visit, working with the train lines on some kind of deal. The wristband would ensure camper vanning and hostels...fuck the gap year this is the one!

This is brand new so it needs an exciting fun REBRAND to grab the audiences attention...interailing with an exciting new twist. Perhaps it could be volunteer based so you get the festivals for free but just pay for travelling? Music, art, beer, food!

FEEDBACK
The buyer controls their experience, but ultimately this must be branded based on existing festival design and packages whilst also incorporating elements of europe. Also the wristband must stand out amongst others, the branding has to be strong and give off a high energy making thrill seekers want to buy!

need to create-
brand identity
posters/flyers
wristband
advertising

This pitch was so fun and the feedback I got was enthusiastic enough to make this one of my Extended Practice briefs
Being challenged on the spot can sometimes give you the biggest ideas and it was really fun and motivating to hear every one else pitch! Dines was an enthusiastic speaker who inspired me to just design what excites me wether it be for uni or outside of it!