This was definetley one of the most exciting talks of the week, about packaging which would have surprised me prior to the talk. Although a huge part of graphic design, packaging never appealed to me as a career but seeing how I can input on massive brands through not just design but through copyrighting (which i realise i love because i get bored with too much formality) made me want to do some packaging briefs! Also the drive is applying for Robot Food's vacancies soon as possible because they were so cool!
Robot food
-branding/packaging/advertising
-identify personality traits and aspects/values of the brand
-add personality to brands, like they have done with Seabrook!
-Keep designs simple and memorable
-Think about extras with a rebrand- stickers, merch, photoshoots
-Instagram is currently the best place to show your work
-tailor your portfolio depending on the job
-identify consumer gap
-be unexpected
-take an interest in your environment for getting ideas
-what isn't working anymore? identify it
sketching>research>concept>assigned roles
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