I chose a really thick clean typeface as I like my design work to be bold and tend to go for similar typefaces. I wanted to play on the fact my name is the same backwards as I don't have a studio name.
This logo will go on presentations, business cards, social media, emails and website.
Creating a repeat pattern in this bold typeface makes the letters look like shapes and if printed on a transparent stock for business cards, it would be the same both sides due to the uniqueness of the name being the same backwards!
It was suggested through feedback I make this more colourful and try make it patterned as it represents my style a lot more than just black and white. I used black and white to make it as versatile as possible but this could just be a version.
The branding is fun, expressive, bold, and I feel it expresses everything I want my design brand to be. The logo is versatile with colours being easily adjustable to be more corporate or coloured for certain briefs.
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