Until Christmas I am going to try and gather adjectives that relate to me in order to create concepts and ideas for this brief itself, before knowing how I will produce it. It is difficult having been taught to have this process the other way round up until recent year and to be loose and fun with briefs given so this is an interesting opportunity personally and professionally.
I am reluctantly going to be asking various people in my life what they see relates to me, as I think other people are our biggest sources of inspiration on the planet! Colours they associate with me, adjectives, phrases, everything! This will be an amazing starting point and good to document on a whole load of ideas.
Also, I really need to start taken my inspirations seriously and noting down the designers and its studios and what their styles are actually called. This is something I haven't done before and now at degree, this is essential. I have a few ideas of the styles I mainly am drawn to but don't actually know the name of this art direction so I need to delve in to this headfirst, 'attack' the brief as our tutor says rather than just 'tickle.'
I have an upcoming exhibition this next Sunday I have planned to blog about on here, an exhibit by a fine art student at this institution as it will be really different and will inspire me in many different ways as I'm actually really excited about the installation and who is in attendance as they are people interested in club kids/fine art/drag queen style which is really out there so that will be good for some content and I may discover some new ideas and people to research!
The prospect of having a solid branding identity at this stage of my life in first year will be great to work on now and to get myself out there professionally, and even to look back at in the future. From our stock to likes/dislikes at the current, there is much to think about before coming back next term to progress this.
A month or so ago I purchased 'Damn Good Advice' and 'Whatever you think you know, think the opposite' purely because I feel these are a lot more useful to have by my side wherever I live when creating ideas and concepts, opposed to rule guide books such as Vignellis Canon which you learn then and there. I aim to quote the most useful and inspiring pages on these books, which a few in 'Damn Good Advice' have provoked already! I enjoy the straight to the point points page after page and no bullshit approach of George Lois that put you back in your place and make you think professional.
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