In this very new and exciting time of a post-digital era, designers from all over the world and in different sectors are having to rethink magazine culture and its presentation as what was predicted in the year 2000+ digital era, didn't happen. Magazines weren't all transferred successfully to iPads and they are not read this way. That is why this era is so interesting, designers are going against the set standards. Though still, online magazines are read for example by 300 million opposed to tens of thousands in actual print, but not just on iPads. Magazines/zines are being adapted for mobiles, which is probably the most used way to connect to the world. Everyone wants information as fast as possible.
This of course depends on your situation- if you are commuting, you may not want to read, but listen to podcasts and audios. If you want to get stuck in to a lot of reading, print draws the readers in whereas online articles rarely exceed 1000 words due to distraction, and immediacy expected from online.
Key points to take from this lecture, points made by many of the speakers:
-Modern compilations need depth to them, collaborations, tangents, range of interests to keep what you are reading new and personal to you and what you take from the words and images. Gourmand/Flaneur/Alpine Review
-Consider the effects of the platforms and its audience- audiences online may want more visual, quick information. Flaneur/Uncube?(online mag isn't readable on phones)
-Scewer Morphism. Why do things need to be made exactly as they originally are, adapted? Why not create a whole new concept specific for the platform
-Starting basic on a low budget can become bigger, if it is informed and reaching out to a hungry audience there are ways to involve these people and get funded. You are respected for keeping organic in what you are doing however. The Mushpit
-Create something new; don't conform to the norms of layout and composition. A great graphic design legend as an example is David Carson, praised for refreshing the ways designers can look at layout. Shortlist
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