Clear to see they are a well known and respected link between brands and the freshest creative ideas from creative partners put forward by YCN.
It was such an honour to actually have this direct talk on the thirsty planet brief and their brand! Having undertaken this brief, the talk really reinforced the positive selfless aim of thirsty planet and emphasis on that the Harrogate water brand wanted to give something back to less advantaged parts of the world! Milawi in particular, on which the speaker told me directly after seeing my designs to expand on my colouful patterned initial designs by looking at the clothing of the women's celebration which I did!
I appreciate the brands aim to give something back and have a guranteed donation with every recyclable bottle. It was also valuable seeing the progress of the Thirsty Planet branding and hearing directly how they felt about certain branding, that the current was perhaps too childish, identifying that a new branding needed to commence that was unique, attractive, and strong in communicating the charitable aim rather than focusing on Harrogate and having the same look of competitor water bottle campaigns and that they were open minded, therefore approaching YCN for this competition.
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